About Me - Creative Strategist

Crafting Beautiful Experiences

For Your
Business

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Bridging the Gap Between Mundane and Masala

Hey there! I’m Ashfaq KP, a graphic designer from the beautiful coastal region of Kerala, India. With over five years of experience, I’ve had the opportunity to work across a range of industries, including tech, hospitality, and education. My journey has taken me from freelancing to working in agencies and startups, where I’ve honed my skills in branding, UI design, and visual storytelling.

In my free time, I love exploring local food, discovering hidden historical sites, and practicing traditional art forms. I’m passionate about creating designs that not only look great but also connect deeply with people. I’m always eager to learn and grow, and I’m excited about the possibility of bringing my creativity and experience to new challenges.

Brand Identity & Visual Language

Services

Brand Identity & Visual Language

The comprehensive branding process typically spans a period of 3-4 weeks, encompassing the development of a basic design package. This package will include the core elements that constitute your brand’s identity, and it will find application across various platforms and materials.

Your Brand Components

Logo
Color Palette
Fonts and Typography
Visual Language

New Brand Will Make Its Presence

Website
Signage
Presentation Templates
Business Cards
Stationery
Advertisements
Packaging

The Process & Estimated Timelines:

Step 1: Brand Discovery
This crucial phase delves deep into understanding your core identity, values, and target audience. We’ll explore your competitive landscape and your aspirations, allowing us to align your brand with your unique value proposition.

Step 2: Creative Board Finalization
We will provide you with a curated selection of design examples and mood boards. This step is pivotal in capturing the style and visual language that resonates with your brand essence before we embark on logo and design work.

Step 3: Logo Sketches and Design
During this stage, we will present you with initial logo sketches and develop three distinct logo concepts, each capturing a facet of your brand’s identity.

Step 4: Color and Typography Selection
With the logo in place, we’ll guide you in choosing the color palette and typography that best align with your brand’s personality and messaging.

Step 5: Stationery Design and Brand Guidelines
We will create designs for essential stationery items such as business cards and letterheads. Additionally, we’ll provide you with a set of brand guidelines, offering insights into the appropriate use of the logo and brand design across diverse applications.

Deliverables

Logo,
Stationary Design (Business Card, Letterhead, Envelope, Postcard)
Guidelines & Usage
Web design

Please note that the estimated times are subject to project complexity and client feedback. Open communication and your timely input are pivotal in ensuring that your new brand takes shape as envisioned. We’re committed to delivering a brand identity that resonates with your audience and sets your business apart in the market. If you have any questions or need further clarification on any aspect of the process, please don’t hesitate to reach out.