© 2023 Creative Strategist

Crafting Beautiful Experiences






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Dive Deeper

Bridging the Gap Between Mundane and Masala

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Hey there! I’m Ashfaq KP, a graphic designer from the beautiful coastal region of Kerala, India. With over five years of experience, I’ve had the opportunity to work across a range of industries, including tech, hospitality, and education. My journey has taken me from freelancing to working in agencies and startups, where I’ve honed my skills in branding, UI design, and visual storytelling.

 

 

In my free time, I love exploring local food, discovering hidden historical sites, and practicing traditional art forms. I’m passionate about creating designs that not only look great but also connect deeply with people. I’m always eager to learn and grow, and I’m excited about the possibility of bringing my creativity and experience to new challenges.

Brand Identity & Visual Language

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Services
Brand Identity & Visual Language

The comprehensive branding process typically spans a period of 3-4 weeks, encompassing the development of a basic design package. This package will include the core elements that constitute your brand’s identity, and it will find application across various platforms and materials.

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  1. Logo
  2. Color Palette
  3. Fonts and Typography
  4. Visual Language

Website
Signage
Presentation Templates
Business Cards
Stationery
Advertisements
Packaging

Step 1: Brand Discovery
This crucial phase delves deep into understanding your core identity, values, and target audience. We’ll explore your competitive landscape and your aspirations, allowing us to align your brand with your unique value proposition.

Step 2: Creative Board Finalization
We will provide you with a curated selection of design examples and mood boards. This step is pivotal in capturing the style and visual language that resonates with your brand essence before we embark on logo and design work.

Step 3: Logo Sketches and Design
During this stage, we will present you with initial logo sketches and develop three distinct logo concepts, each capturing a facet of your brand’s identity.

Step 4: Color and Typography Selection
With the logo in place, we’ll guide you in choosing the color palette and typography that best align with your brand’s personality and messaging.

Step 5: Stationery Design and Brand Guidelines
We will create designs for essential stationery items such as business cards and letterheads. Additionally, we’ll provide you with a set of brand guidelines, offering insights into the appropriate use of the logo and brand design across diverse applications.

  1. Logo,
  2. Stationary Design (Business Card, Letterhead, Envelope, Postcard)
  3. Guidelines & Usage
  4. Web design

Please note that the estimated times are subject to project complexity and client feedback. Open communication and your timely input are pivotal in ensuring that your new brand takes shape as envisioned. We’re committed to delivering a brand identity that resonates with your audience and sets your business apart in the market. If you have any questions or need further clarification on any aspect of the process, please don’t hesitate to reach out.

Logo Design

Graphic Design

Color

Typography

Stationary Design

Visual Design for Apps & Websites

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Services
Visual Design for Apps & Websites

Greetings! I bring a personal touch to design, tailoring user-friendly, visually striking interfaces. From wireframes to color palettes and typography, I align every element with your audience, geography, and business nature. Plus, I optimize images, illustrations, and animations for ideal file types and sizes. Let’s create your digital masterpiece with a warm and personal approach.

Contact for Pricing

Our journey begins with a detailed consultation, where your vision aligns with our design process. Research, concept creation, and refinement follow, tailored to your project’s complexity. For less complex projects, we aim for a 2-week timeline. For more intricate endeavors, the timeline adapts accordingly to ensure a personalized and dedicated approach. Your valuable input remains integral to our creative process as we craft packaging that mirrors your brand’s essence. Let’s embark on this creative journey together!

  1. Visual Design 
  2. Wireframes
  3. Optimized Images, GIFS
  4. Interactive animations
  5. UI design

Please note that the estimated times are subject to project complexity and client feedback. Open communication and your timely input are pivotal in ensuring that your new brand takes shape as envisioned. We’re committed to delivering a brand identity that resonates with your audience and sets your business apart in the market. If you have any questions or need further clarification on any aspect of the process, please don’t hesitate to reach out.

UI/UX

Visual Design

2D animation

Interaction

Packaging Design for your products

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Services
Packaging Design For Your Products​
I’m here to add a personal touch to your packaging design needs. As a freelance provider, I dedicate myself to creating distinctive, eye-catching packaging that perfectly reflects your brand. Let’s work together to make your products shine.
Contact for Pricing

Our journey begins with a detailed consultation, where your vision aligns with our design process. Research, concept creation, and refinement follow, tailored to your project’s complexity. For less complex projects, we aim for a 2-week timeline. For more intricate endeavors, the timeline adapts accordingly to ensure a personalized and dedicated approach. Your valuable input remains integral to our creative process as we craft packaging that mirrors your brand’s essence. Let’s embark on this creative journey together!

Package Design, Dimensions and templates

 

Please note that the estimated times are subject to project complexity and client feedback. Open communication and your timely input are pivotal in ensuring that your new brand takes shape as envisioned. We’re committed to delivering a brand identity that resonates with your audience and sets your business apart in the market. If you have any questions or need further clarification on any aspect of the process, please don’t hesitate to reach out.

Packaging Design

Illustration

Graphic Design

Template

SEO Optimized WordPress Website Ideal for Small Business and Individuals

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Services
SEO Optimized WordPress Website Ideal for Small Business and Individuals

Hey there! Looking to elevate your online presence? I’m here to create a tailored, SEO-optimized WordPress website just for you. As a freelance service provider, my approach is all about the personal touch, and I’m dedicated to making your digital dreams come true.

Contact for Pricing
Customized Design: Your website will reflect your unique vision and brand identity.

 


    • Sitemap Tailored to You: A user and search engine-friendly sitemap to ensure smooth navigation.

 


    • Basic SEO Magic: I’ll boost your search engine visibility with optimized meta titles, descriptions, and keywords.

 


    • Content That Speaks to Your Audience: I’ll craft engaging content based on your brief.

 


  • Visual Storytelling: If your content needs images or illustrations, I’ve got you covered.
Personalized Approach: I’ll work closely with you to understand your specific goals.
User-Centric Design: Your site will offer a fantastic user experience on all devices.
Made Just for You: Whether you’re a small business, a blogger, or running a forum, I’ll tailor the service to your needs.
Quality Content: Top-notch, reader-friendly content is my forte.
Eye-Catching Visuals: We all love a good picture. I’ll make sure your site looks great.
 

Sitemap, Basic SEO, WordPress website, Web Design, Content, Images/illustrations

Please note that the estimated times are subject to project complexity and client feedback. Open communication and your timely input are pivotal in ensuring that your new brand takes shape as envisioned. We’re committed to delivering a brand identity that resonates with your audience and sets your business apart in the market. If you have any questions or need further clarification on any aspect of the process, please don’t hesitate to reach out.

Web Design

WordPress Designer

WordPress Developer

SEO Expert

Let's craft
ideas together

hey@ashkp.com
IMG_9854
KaulaLumpur
Worktrash
HarryPotter
Cave
Ferry
Metro
Roommate
Old Delhi
Karabi
Gangtruk
Surfing
CanArt
Goreme
Canyoning
Cappadocia
Bicycle
Beach
Singapore
SundaySoccer
Kerala

The Word on the Street

Hear it from the folks who’ve seen my work up close and personal. They spill the beans on their experiences. No fluff, just the real deal.

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