Brand Identity & Visual Language
The comprehensive branding process typically spans a period of 3-4 weeks, encompassing the development of a basic design package. This package will include the core elements that constitute your brand’s identity, and it will find application across various platforms and materials.
- Color Palette
- Fonts and Typography
- Visual Language
Step 1: Brand Discovery
This crucial phase delves deep into understanding your core identity, values, and target audience. We’ll explore your competitive landscape and your aspirations, allowing us to align your brand with your unique value proposition.
Step 2: Creative Board Finalization
We will provide you with a curated selection of design examples and mood boards. This step is pivotal in capturing the style and visual language that resonates with your brand essence before we embark on logo and design work.
Step 3: Logo Sketches and Design
During this stage, we will present you with initial logo sketches and develop three distinct logo concepts, each capturing a facet of your brand’s identity.
Step 4: Color and Typography Selection
With the logo in place, we’ll guide you in choosing the color palette and typography that best align with your brand’s personality and messaging.
Step 5: Stationery Design and Brand Guidelines
We will create designs for essential stationery items such as business cards and letterheads. Additionally, we’ll provide you with a set of brand guidelines, offering insights into the appropriate use of the logo and brand design across diverse applications.
- Stationary Design (Business Card, Letterhead, Envelope, Postcard)
- Guidelines & Usage
- Web design
Please note that the estimated times are subject to project complexity and client feedback. Open communication and your timely input are pivotal in ensuring that your new brand takes shape as envisioned. We’re committed to delivering a brand identity that resonates with your audience and sets your business apart in the market. If you have any questions or need further clarification on any aspect of the process, please don’t hesitate to reach out.